Hamilton
Health & Wellness

Website Redesign & Content Strategy

Hamilton Health & Wellness had the expertise of a trusted healthcare provider, but a website that resembled a ’90s GeoCities page. The site felt dated, difficult to navigate, and far less professional than the care they actually delivered. It wasn’t telling their story effectively, making it harder to earn the trust of prospective patients.

They approached me with a clear goal: create a website that felt credible, polished, and easy for patients to use without stripping away the brand’s bright personality. Working within the client’s love of vivid pink and turquoise, I refined the color palette, strengthened the messaging, expanded and reorganized the content, and reshaped the site around the patient journey.

The result was a complete website transformation that brought the practice firmly into the current century. Hamilton Health & Wellness gained a clear sitemap, more intuitive navigation, polished SEO-focused copy, and a cohesive visual identity that helped the practice feel both professional and approachable while still preserving its bold personality

My Role

• Full website redesign

• Clear sitemap & content structure

• Improved navigation & UX

• SEO-focused copy across the site

• Refined brand messaging & visuals

• Content organized around patient journey

The Project

• Website Content Strategy

• Copywriting & Editing

• Information Architecture

• SEO

• Design Collaboration

The Outcome

A modern, trustworthy website that builds confidence with prospective patients, makes services easy to understand, and creates a smooth path for visitors to find information and take action